Manajemen Pemasaran

Hargo, Utomo (1993) Manajemen Pemasaran. Gunadarma.

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cover.pdf

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prakata.pdf

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bab1_orientasidanlingkuppemasaran.pdf

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bab2_identifikasikesempatanpemasaran.pdf

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bab3_analisislingkunganpemasaranmakro.pdf

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bab4_prosespengambilankeputusandanperilakukonsumen.pdf

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bab5_segmentasitargetpasardanpenentuanposisiproduk.pdf

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bab6_sikluskehidupanprodukdanstrategipemasaran.pdf

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bab7_strategidanmanajemenproduk.pdf

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bab8_strategiharga.pdf

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bab9_bauranpromosi.pdf

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bab10_strategidistribusi.pdf

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kepustakaan.pdf

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kasuskasuspemasaran.pdf

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Item Type: Book
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Ms. Kusmaria Kusmaria
Date Deposited: 08 Aug 2017 06:10
Last Modified: 08 Aug 2017 06:10
URI: http://eprints.stiperdharmawacana.ac.id/id/eprint/80

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